Cathay Pacific Airways Canada Chooses Hawksworth Communications as Their Retained Agency of Record
We are thrilled to announce Cathay Pacific Canada as the latest addition to our enviable portfolio of luxury lifestyle, hotel, restaurant and travel clients.
We are tasked with reinforcing Cathay Pacific’s position and enhancing its strong reputation as the premium airline operating flights between Vancouver and Hong Kong, Vancouver and New York (JFK), and Toronto and Hong Kong. Also, from its convenient hub of Hong Kong, optimal flight choices and seamless connections to an extensive network in Greater Asia, including over 22 cities in Mainland China (operated by sister airline, Dragonair).
Later this month, the airline will take delivery of its 40th Boeing 777-300ER aircraft, this one featuring Business, Premium Economy and Economy classes. The agency will help lead a VIP media visit to the Boeing Plant in Everett to welcome the new aircraft, as well as initiate other media activities throughout the year, highlighting Cathay Pacific’s excellent service and network to current and new business and leisure travellers. The agency will also assist with awareness building for CSR initiatives including the Cathay Pacific I Can Fly program, which offers high school students the opportunity to step behind the scenes of commercial aviation, testing the ground for future careers.
Cathay Pacific Canada joins other esteemed clients under the agency’s portfolio, including Hawksworth Restaurant Group, Le Creuset Canada, Magnolia Hotel & Spa, Nita Lake Lodge, Oliver Osoyoos Winery Association, OPUS Hotel Vancouver, Private Residences at Hotel Georgia, Tiffany & Co., Tinhorn Creek Vineyards and Wolf in the Fog.