The Spa Magnolia Introduces New Product Line to Canadian Market

Endota™ Australia looks to Victoria’s leading spa to bring much loved product line to Canadians

Located beside the lobby of Victoria’s leading boutique hotel, The Spa Magnolia’s owner and founder of PureStem Beauty Inc., Paula Veenema has been appointed as the Canadian distributor for endota™ Australia, featuring the products in treatments at Spa Magnolia as well as introducing the brand to qualifying spas and wellness centres across Canada.

Australia’s largest and most-loved day spa network, endota™ has partnered with PureStem Beauty Inc. to introduce the brand’s award-winning, Australian-made products to Canada.

“What the world needs now, more than ever, is the opportunity to integrate self-care into a daily routine,” says Paula Veenema, founder of PureStem Beauty Inc. “I am ecstatic to introduce the brand to Canadian spas through our distribution centre and feature endota™ in my own spa, The Spa Magnolia. As a beauty professional for the past two decades, I have experienced many products and endota™ checks all the boxes and more. Smart and conscious aging has replaced “anti-aging”, the emerging paradigm of genuine beauty through each and every stage in our lives is represented so beautifully with endota™.”

Endota, which means “beautiful” in the language of Australia’s indigenous people, has over 100 spas across Australia and has created over 185 professional and retail products under its umbrella. All products are made in Australia and use organic indigenous Australian botanicals. Dedicated wellness lines include endota Organics™; endota Organics Nurture™ for mother and baby; and endota New Age™, a conscious ageing range fueled by peptide ingredients that delivers age-defying results.

The endota™ spa line will be available for retail at The Spa Magnolia and is now incorporated into their award-winning treatment program. PureStem Beauty Inc. will be responsible for curating a nation-wide network of spas to share the endota™ spa philosophy and experience with Canadians, from coast to coast.

“We’re thrilled to be working with our new distributor to bring our extensive range of skincare to the Canadian market,” says endota™ founder Melanie Gleeson. “At endota™, we combine the best of Australian native and natural ingredients to deliver real results and are confident Canadian beauty lovers will grow to love the products just as much as we do here in Australia.”

For more details or to book a treatment, visit For wholesale enquiries, visit or more information on endota™ Australia, visit

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