Tofino Resort + Marina appoints Lauren Archibald as Director of Marketing
With a deep-rooted passion for British Columbia and a wealth of adventure travel experience to draw from, Lauren Archibald joins Tofino Resort + Marina, leading the marketing team at this dynamic West Coast property.
Born in BC, Archibald spent much of her childhood in Indonesia where her marine biological father was stationed as an environmental consultant. Exposed to the travel bug early, Archibald travelled all over Asia before returning to immerse herself in Whistler and Vancouver’s North Shore mountain and ski culture.
Alongside adventure and a fervour for travel, Archibald pursued her strong sustainability values with a Bachelor of Commerce Degree from Queen’s University and a role at a renewable energy company after graduating and from this foundation has nurtured a deep interest in responsible tourism. Starting out in hospitality at Capilano Suspension Bridge, then moving into marketing roles in the organic food and natural products industry at Ethical Bean Coffee and Hippie Snacks, Archibald took an adventure travel sabbatical to travel through Mexico, Guatemala, Honduras and El Salvador to achieve her goal of learning to surf and work towards her PADI Advanced Open Water and Advance Apnea Total Freediving certifications.
Drawing on her experience marketing brands that place a priority on sustainability, paired with her love of adventure and passion for the underwater world, Archibald has already helped the team to successfully launch Tofino Resort + Marina’s wood-fired floating sauna to wide acclaim, anchored in a protected inlet of the Clayoquot Sound and operating in partnership with the Tla-o-qui-aht First Nation. Leveraging the resort’s reputation as a hub for engaging events that support the environment and the community, including Race for the Blue Tuna Tournament (spotlighting BC’s sustainable tuna fishery), Fish for the Future Tournament and the new BC Spearfishing Summit, Archibald is perfectly positioned to help lead the Tofino Resort + Marina team to grow the adventure and hospitality brand internationally and place the resort firmly on the map as a destination where guests can truly connect with nature and be inspired to protect it.